Some see AI as the future of storytelling. Others see it as a threat to creativity, jobs, and ethics.

Some of the most useful tools on set cost less than $100.

Lighting sets the mood, defines the subject, and communicates tone before a single word is spoken.

Before you ever step on set, one of the most important decisions you can make as a filmmaker is your aspect ratio. 

Choosing the right camera for the job isn’t about chasing the latest specs, it’s about matching the tool to the story. 

No matter how talented you are, clients don’t magically appear.

Cinematic work doesn’t always require a massive crew. What it does require is strategy, planning, and experience.

If you don’t strategize your production before cameras roll, you risk ending up with content that doesn’t fit every format- or worse

First-time filmmakers run into pitfalls- mistakes that can cost time, money, and even the story itself.

In today’s digital world, vertical video is no longer optional. it’s essential.

You don’t have writers block, you just don’t know what you’re trying to say.

You’ve probably heard the term “UX” mentioned in meetings, pitch decks, or on agency websites. But what exactly is it?

Failure taught me something important: storytelling has to be grounded.

At Parthenon Pictures, we set up shop in the Temecula Valley for a reason. Location, Location, Location.

Do you direct commercials? Films? Music videos? It doesn't matter, because you're a storyteller.

I found myself at a creative crossroads. Do I continue my life with complacency? Or do I take a risk?

As a filmmaker, you're bombarded with questions and you need to answer: Yes or no.

To elevate your film production design, finding the right location can make or break your film.

This documentary showcases the artistry and passion behind preserving the legacy of motorsports.