
the Parthenon Blog
The Power of Branded Documentaries
Unlike traditional commercials, branded documentaries focus on storytelling. They capture real people, real challenges, and real emotions.
The Biggest Mistakes First-Time Filmmakers Make (And How to Avoid Them)
First-time filmmakers run into pitfalls- mistakes that can cost time, money, and even the story itself.
How to Film for Vertical and Horizontal Content
In today’s digital world, vertical video is no longer optional. it’s essential.
Why Every Filmmaker Needs to Be Their Own Best Critic
You don’t have writers block, you just don’t know what you’re trying to say.
How to Transform Any Video as a storyteller
Do you direct commercials? Films? Music videos? It doesn't matter, because you're a storyteller.
How Self-Investment Changed My Career
I found myself at a creative crossroads. Do I continue my life with complacency? Or do I take a risk?
Why No Is More Powerful Than Yes
As a filmmaker, you're bombarded with questions and you need to answer: Yes or no.
Storytelling Beats Gear Every Single Time
If you think having the latest and greatest camera is going to make your work great, well you're wrong.
How to Find the Perfect Location for Your Film Production
To elevate your film production design, finding the right location can make or break your film.