Some see AI as the future of storytelling. Others see it as a threat to creativity, jobs, and ethics.

Some of the most useful tools on set cost less than $100.

Before you ever step on set, one of the most important decisions you can make as a filmmaker is your aspect ratio. 

Cinematic work doesn’t always require a massive crew. What it does require is strategy, planning, and experience.

If you don’t strategize your production before cameras roll, you risk ending up with content that doesn’t fit every format- or worse

Unlike traditional commercials, branded documentaries focus on storytelling. They capture real people, real challenges, and real emotions.

In today’s digital world, vertical video is no longer optional. it’s essential.

Failure taught me something important: storytelling has to be grounded.

At Parthenon Pictures, we set up shop in the Temecula Valley for a reason. Location, Location, Location.

I found myself at a creative crossroads. Do I continue my life with complacency? Or do I take a risk?

If you think having the latest and greatest camera is going to make your work great, well you're wrong.