the Parthenon Blog
How to Light an Interview: Balancing Technique and Creativity
Lighting sets the mood, defines the subject, and communicates tone before a single word is spoken.
How to Choose the Right Camera for the Job
Choosing the right camera for the job isn’t about chasing the latest specs, it’s about matching the tool to the story.
How to Find Clients for Your Production Company (3 Proven Strategies)
No matter how talented you are, clients don’t magically appear.
Do You Really Need a Big Crew to Create Cinematic Work?
Cinematic work doesn’t always require a massive crew. What it does require is strategy, planning, and experience.
How to Repurpose Long-Form Video Into Scroll-Stopping Social Clips
If you don’t strategize your production before cameras roll, you risk ending up with content that doesn’t fit every format- or worse
The Power of Branded Documentaries
Unlike traditional commercials, branded documentaries focus on storytelling. They capture real people, real challenges, and real emotions.
The Biggest Mistakes First-Time Filmmakers Make (And How to Avoid Them)
First-time filmmakers run into pitfalls- mistakes that can cost time, money, and even the story itself.
How to Film for Vertical and Horizontal Content
In today’s digital world, vertical video is no longer optional. it’s essential.
Why Every Filmmaker Needs to Be Their Own Best Critic
You don’t have writers block, you just don’t know what you’re trying to say.
Why Life Experience Matters in Filmmaking
Failure taught me something important: storytelling has to be grounded.
How to Transform Any Video as a storyteller
Do you direct commercials? Films? Music videos? It doesn't matter, because you're a storyteller.
How Self-Investment Changed My Career
I found myself at a creative crossroads. Do I continue my life with complacency? Or do I take a risk?
How to Find the Perfect Location for Your Film Production
To elevate your film production design, finding the right location can make or break your film.
