Excellence Across Every
Production Stage
OWN THE LINE
CORPORATE BRAND DOCUMENTARY
Project Overview
Parthenon Pictures partnered with GSP North America to bring their operational excellence to life through documentary-style storytelling. Own The Line highlights how GSP controls its entire production, from R&D and manufacturing to distribution, all under one roof.
Total Deliverables: A polished 3 minute corporate documentary film illustrating GSP’s end-to-end capabilities. Over 30 social media content pieces, tailored for strategic campaign rollout, and executive headshots and lifestyle photography.
Timeline: 6 weeks - from development to deployment.
Rapid Turnaround Demonstrating Agile Production Capabilities
CORPORATE Storytelling Strategy
A documentary that highlights GSP’s full production process while elevating the authentic voices and passion of the people behind the brand.
Storytelling Approach
Our focus was on showcasing the voices behind the brand, the people whose passion and expertise fuel GSP North America’s success. By weaving together authentic interviews with cinematic visuals of research, manufacturing, and distribution, we created a documentary that not only demonstrated their full production capabilities but also highlighted the pride and dedication of the team that makes it possible.
Crafted to communicate GSP’s technical prowess and holistic process, from concept to delivery.
end-to-end control theme
We highlighted the people behind the machines, showcasing their expertise and commitment alongside facility visuals.
humanizing corporate identity
Combining cinematic storytelling with practical deliverables, such as headshots and social content, meant GSP could use these assets year-round across platforms.
Global deliverables
technical & creative execution
Cinematic Direction: Our crew employed industry-standard cameras and lighting to ensure quality that reflects GSP’s high-tech manufacturing environment.
Visual Variety: From factory workflows to executive conversations, we balanced motion, portraits, and location imagery for a dynamic visual narrative.
Strategic Deliverables designed to support GSP’s marketing and communications with maximum flexibility.
BRAND impact
By weaving together craftsmanship, scale, and human stories, Own The Line elevated GSP North America’s corporate branding. The video became a powerful tool for internal messaging, investor relations, and social engagement, demonstrating not just what they produce, but how and why it matters.