Redefining Premium Outdoor Lighting
Premium Exterior lighting
Feature & Benefit Video
Project Overview
We partnered with KODA to elevate its identity as a premium outdoor lighting brand, one that extends the aesthetics and value of the home rather than feeling like an off-the-shelf utility product. To achieve this, we produced a series of feature-and-benefit (F&B) videos that combined cinematic beauty visuals, lifestyle integration, and clear product education.
These videos were designed to live directly at the point of sale, helping consumers understand the product instantly, feel confident in its quality, and differentiate KODA from lower-tier competitors in the lighting category.
Total Deliverables: F&B Hero Video, Product Photography Package, Social Media Vertical Video Assets
Timeline: 3 weeks - from development to deployment.
Rapid Turnaround Demonstrating Agile Production Capabilities
PREMIUM FEATURE SHOWCASE
By pairing lifestyle visuals with clear product communication, the content positioned KODA above competitors and reinforced the brand’s premium identity.
We crafted a visual narrative that blended high-end aesthetics with practical product education, giving KODA a polished identity that matched the feeling of an architectural brand.
Storytelling Approach
cinematic Lifestyle Integration
We filmed the lighting in authentic home environments, capturing dusk exteriors, warm backyard gatherings, and architectural details that complemented the product’s premium look.
Each video was structured around KODA’s core selling points, visually demonstrating performance, design quality, light output, and durability through dynamic close-ups and environmental comparisons.
Feature & Benefit Showcase
To empower consumers, we included an installation sequence. By visually guiding homeowners through the setup process, KODA strengthened confidence, and decreased potential customer support inquiries.
DIY INStallation
technical & creative execution
Animated Graphics – Developed in collaboration with KODA’s marketing team to clearly define features.
Lens Filtration – Our creative team used a black pro-mist filter while filming to emphasize the glow of the products lighting, along with elevating the cinematic quality of the video.
Golden Hour Filming – We scheduled filming during the elusive golden hour, so we can showcase the products main feature.
Brand impact
The final feature-and-benefit videos gave KODA a premium, elevated brand identity in a crowded retail category, while also providing clear, confidence-building education for DIY consumers. The content delivered versatile assets usable across retail, e-commerce, packaging, and paid media, all wrapped in lifestyle-driven visuals that aligned with high-end home improvement brands.
These videos have since become a cornerstone of KODA’s product launch toolkit, supporting sales, empowering customers, and reinforcing the brand’s position as a leader in modern outdoor lighting.