Parthenon Pictures Wins Telly Award 2026
PARTHENON PICTURES’ “WITNESS” NAMED TELLY AWARD WINNER IN COMMERCIAL VIDEO
Temecula, CA – 5/19/26 – Parthenon Pictures announced today that its commercial spot “Witness,” created for the BEON Dash Camera, has been recognized in the 47th Annual Telly Awards. The Telly Awards honor excellence in video and television across all screens and are judged by leaders from television, streaming platforms, production companies, and the broader entertainment industry.
Developed as an emotionally-driven commercial campaign, “Witness” was designed to immediately connect with viewers through tension, relatability, and grounded storytelling at point of sale. Rather than relying solely on product features, the campaign focused on placing audiences directly inside a moment of uncertainty, reinforcing the importance of having a reliable witness on the road. Every creative decision, from the narrative structure and pacing to the visual tone and performances, was approached through the lens of emotional connection and authenticity.
“Winning a Telly Award for this commercial spit is incredibly exciting because it validates the type of storytelling we strive to create,” said Dimitri Lazaris, Co-Founder and Director at Parthenon Pictures. “From the beginning, we wanted ‘Witness’ to feel intimate, emotional, and grounded. We approached the commercial not just as an advertisement, but as a narrative experience that audiences could genuinely connect with.”
Executive Producer Alex Sanchez added, “One of the things I’m most proud of is how much scale and emotion we were able to achieve with a lean, agile crew. We approached the production strategically from the ground up, proving that strong storytelling, preparation, and collaboration can create something that feels much bigger than the footprint of the production itself.”
“Video has never been more contested, more creative, or more consequential than it is right now,” shares Amanda Needham, Managing Director of The Telly Awards. “The Telly Awards has had a front-row seat to this industry for 47 years, and today’s entertainment is happening in multiple formats, across every screen, and at every budget level.”
With over 13,000 entries submitted globally, winners were selected by The Telly Awards Judging Council, which includes more than 250 experts from across the television, streaming, advertising, and production industries.
The full list of the 47th Annual Telly Awards winners can be found at www.tellyawards.com/winners/
Actor Matthew Nichols in the commercial spot “Witness”
About Parthenon Pictures
Parthenon Pictures is a Southern California-based creative agency and production company specializing in cinematic commercial storytelling, branded content, documentaries, and social-first campaigns. Combining narrative-driven filmmaking with strategic brand execution, Parthenon Pictures develops productions that connects emotionally while delivering measurable impact across digital, broadcast, and retail platforms.
For inquiries, please contact Dimitri Lazaris at contact@parthenon-pictures.com
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 13,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Councilan industry body of over 250 leading experts including advertising agencies, production companies, and major television networks.
